An ad-free Educational Platform Offering Access to Restored Vintage Photographs and Prints Documenting New York's Rich History.
Expertly Curated by Joseph A. Gornail & Steven D. Garcia of Fine Print New York • 315 Madison Avenue • Email Us • 212.619.5446

1907: NYC's Historic Election Night: Times Building and Broadway's Lights

Explore the vibrant scene of NYC’s 1907 Election Night along Broadway, featuring the iconic Times Building and the lit-up 'Great White Way
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Election Night in New York City has been a significant event, particularly captured in vivid detail through historical photographs such as the one taken in 1907 by the H.C. White Co., Publishers. The image, showcasing the Times Building at Times Square and the luminous stretch of Broadway from 42nd to 34th streets, famously known as the “Great White Way,” illuminates the city’s vibrant nightlife and its bustling crowd during a politically charged atmosphere. This area, renowned for its bright theater marquees and animated advertisements, was and continues to be a central hub for public gatherings, especially during significant events like election nights.

The Times Building, now known as One Times Square, was at the heart of this activity. Completed in 1904, the building was originally the headquarters for The New York Times, which moved there from Park Row. The name “Times Square” itself commemorates the newspaper’s influence after it moved to that location. The building’s prominence during election nights started when The New York Times used the exterior to display election results, drawing crowds that would swell into the thousands, eagerly awaiting the news. This tradition highlighted the growing role of media in politics and public engagement at the beginning of the 20th century.

On Election Night, the stretch of Broadway known as the “Great White Way” was more than just a roadway; it was a cultural phenomenon. Named for its brilliant illumination by numerous electric lights, this area was among the first to be lit with electric bulbs in the United States, making it a symbol of modernity and innovation. The street was lined with theaters, vaudeville houses, and movie palaces, making it the heart of New York City’s entertainment district. This backdrop provided a festive environment that attracted not only locals but visitors who wanted to experience the city’s dynamic energy.

The photograph taken by the H.C. White Co. in 1907 not only captures a moment of social and political significance but also chronicles the architectural and urban development of New York City during the early 20th century. The image serves as a historical document, reflecting the urban landscape of the time and the societal importance of public gatherings in shaping the city’s cultural fabric. These gatherings on Election Night were not only about tracking the pulse of political shifts but also about participating in a shared public ritual that celebrated democracy in a rapidly modernizing society. This historical narrative continues to resonate, as Times Square remains a global icon of not just entertainment and media, but also as a place where people come together to share in significant moments of history.

Image Credit: H.C. White Co. Reprinted with permission.
Restoration Credit: This image has been digitally repaired by Fine Print Design Studio.

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Discover How History101.nyc Sustains Its Ad-Free Educational Platform

History101.nyc has established itself as a leading educational platform, uniquely supported by Fine Print New York, experts in the restoration of antique, rare, and damaged wallpapers. This collaboration enables History101.nyc to offer rich, well-researched content without the distraction of advertisements. Fine Print NYC's reputation for excellence in the niche field of wallpaper restoration highlights their commitment to preserving history, aligning perfectly with History101.nyc’s educational goals.

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Meet the Founders: The Creative Minds Behind Our Platform

Joseph Gornail a distinguished printer/photographer and the visionary behind Fine Print New York, hails from SoHo, Manhattan. Rooted in a family tradition of NYC printing, Joseph mastered the craft as a teenager. His significant impact on the New York printing industry ignited in 1996 with Dolo Records/Stretch Armstrong. He founded All City Marketing & Printing in the late '90s and co-created the iconic streetwear label Orchard Street with partners Benjamin Holloway and Greig Bennett in 1999. In 2004, Joseph launched Fine Print NYC, establishing it as a leading commercial printing firm. The company debuted with a landmark project for Nike, epitomizing innovation and resilience in the modern digital landscape.


Steven Garcia, a prominent designer/illustrator and creative director at Fine Print, originates from Bushwick, Brooklyn. A graduate of Fashion Industries High School and F.I.T., Steven has carved a notable path in the design world. His early career highlights include a role as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1996. Embracing his entrepreneurial side, Steven founded ShinyDesign in 1998, which later became a key design partner for Fine Print NYC in 2004. His extensive portfolio features collaborations with elite brands such as Snapple, The Waldorf Astoria, Netflix and Sony, cementing his status as a key influencer in New York's vibrant advertising and design industry.

Frequently Asked Questions

What Defines History101.nyc? Explore NYC's Historical Journey

Welcome to "History101.NYC," an unparalleled online gallery featuring the beginnings of New York City, exquisitely restored by the experts at Fine Print New York. This exclusive collection vividly resurrects key historical moments, celebrating the city's rich history and diverse cultural heritage. Each meticulously crafted piece in our gallery offers a genuine look into NYC's past, embodying exceptional artistic skill and meticulous attention to detail.

Dive into our archives for a selection of exclusive, premium-quality art prints, encompassing a range of vintage photos, historical images, and rare lithographs unique to our site. These curated artworks narrate the dynamic evolution of the Big Apple, providing history enthusiasts and art collectors with a rare opportunity to own a part of NYC's illustrious legacy. Don't miss the chance to explore and acquire these captivating representations of New York City's historical journey.

What Time Periods, Eras, Decades of NYC History are available?

We cover a vast span of New York City's history, from its inception as New Amsterdam to the vibrant late 1980s. Our artists are actively working on expanding our collection to include photos from the 90s up to the present day.

Here's our current coverage list, showcasing the city's evolution:

Dutch Era: When New York Was New Amsterdam

NYC in the 1600s

Georgian Era

NYC in the 1700s • NYC from 1800 to 1840NYC in the 1840s • 

Victorian Era

NYC in the 1850s • NYC in the 1860s • NYC in the 1870s • NYC in the 1880s

Progressive Era

NYC in the 1890s • NYC from 1900 to 1905 • 1905 to 1910 • 1910 to 1915 • 

World War 1

NYC from 1915 to 1920

Art Deco

NYC from 1920 to 1925 • NYC from 1925 to 1930

Depression Era

NYC from 1930 to 1935 • NYC from 1935 to 1940

World War 2

NYC from 1940 to 1945

MidCentury Modern Era

NYC from 1945 to 1950 • 1950 to 1955 • 1955 to 1960 • 1960 to 1965 • 1965 to 1970

Energy Crisis

NYC from 1970 to 1975 • 1975 to 1980

Reagan Era

NYC from 1980 to 1985 • 1985 to 1990

Each period is richly represented through a variety of art mediums, offering a comprehensive and immersive historical journey of NYC. This chronological approach provides enthusiasts and scholars a unique lens into the city's architectural, cultural, and social developments.

How many historical Images are on this site?

There are currently 803 photos, lithographs, illustrations and maps on this site. Each one has been digitally restored and cleaned up by hand, which makes this collection truly unique.

Can I License Any of These Images?

Digital licenses are available for educational institutions (schools, universities, non-profit organizations). Please contact legal@fineprintnyc.com to discuss conditions for licensing.

NOTE: Any form of commercialization or redistribution of these images, either as tangible goods or third party licenses, is expressly forbidden.

Can I purchase prints of the historical images available on the site?

History101.nyc is an ad-free and non-profit learning resource. We do not sell prints of these images. All operational costs are covered by Fine Print NYC

Do you accept admissions to this collection?

Absolutely! Feel free to send us an email with a preview of the image and we will let you know if it's a good fit for the archives.

How do you handle feedback or corrections regarding the historical context of images?

We welcome any feedback that you may have. If it proves to be historically accurate the changes will be reflected on the site shortly after our correspondence.

Do you collaborate with other historical societies or archives?

We have collaborated with NYC's Municipal Archives, The Tenemant Museum, Bronx Historical Society and a number of prominent NYC photographers to produce a series of limited edition postcards which free of charge, but only available via street distribution, primarily in Manhattan.

Do you also provide image restoration as a service for personal photos?

Yes, we can repair, restore and cleanup your old family photos, slides and negatives. You can either send us the digital files or the original photos to be professionally scanned.

Can you repair any type of image damage?

We can restore just about any level of damage or signs of aging, within reason. As long as most of the photo is intact we cn work with it. The one flaw we cannot fix is source material that is blurry. A poorly take photo can only be improved so much.

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History101.NYC is an ad-free learning resource available to the public at no charge.
This project is dedicated to exploring New York’s fascinating heritage through the restoration of vintage photographs and prints.